Restaurants
The 360-degree dining experience & the new climate of guest impulse
Restaurants across the country are reopening and the hospitality industry is reemerging in a post-pandemic world. However, guest expectations have shifted as new technology was introduced over the pandemic to keep dining guests comfortable and safe.
On-premise guest experience is traditionally guided by the server, as they drive the service from beginning to end. Now, guests remain in control of their own experience – viewing the menu, ordering, and paying, all through their mobile device. While this may be unnerving for restaurant owners and operators who have previously relied on servers to drive the experience, there is actually an opportunity to use this new model to increase revenue.
New technology can be utilized for restaurants to turn pain points into strengths, as they can now capitalize on the guest’s impulses, increase table turns, and personalize the dining experience – resulting in higher guest cheques, an increase in guest count and higher tips.